If each floor has a switch on a different subnet, I could give you a script to return the computer's rough location if you want.
Never used MSG.exe sorry.
But how about this as an extreme measure to get attention. (I take credit of thinking of it just now)
Message:- IT have detected this computer has been moved or stolen. Please email
helpdesk@xxx.com this computer's primary user, phone number and room number to remove this message.
Program:- ShutDown.exe
Delay:- Something ridiculous like 57600 seconds (Give them 24 hours to respond)
Cmd:- shutdown -i
Run it by your boss first so you don't get sacked. The message remains on top of screen so the user can't miss it and cant ignore it because of it's nature.
<message edited by TomRiddle on Monday, August 23, 2010 12:10 AM>