I don't think it's a matter of "selling" anyone on PowerShell. As you use it, you'll realize where it fits in your organization. It won't replace VBScript, WMI, ADSI, or even batch files for a long time. It is simply another tool that might work better for you. For example, it is much easier to work with a local registry in PowerShell since it can be explored and treated as a drive. It does me very little when dealing with remote registries but if I'm on the server in PowerShell, I can do a lot very quickly.
As far as it's use in the entrerprise, already there are plenty of free enhancements and cmdlets from the PowerShell Community Extensions and others. I think SAPIEN will even be offering some free cmdlets. Plus there are third party cmdlets such as PowerGadgets that provide graphs, dials and charts on top of PowerShell. I did a few blog entries last month that showed how to use PowerShell to generate a file aging report and then extend it's functionality with PowerGadgets (http://sapien.eponym.com/blog/Scripting/WindowsPowerShell/_archives/2006/12).
Every user can have their own profile with customized functions, aliases and snappins. In the short term, this might lead to so confusion when sharing scripts and code, but over time admins will develop a process.
Again, the biggest shift is from text-based processing to object based, which until you see for yourself is hard to appreciate.
So, if you have absolutely no VBScript experience, I'd start looking at PowerShell as my primary automation tool. Realizing you may need to "backfill" with a little VBScript. If you are already using VBScript, continue to use it where it works. This is true even for batch files. However, if you are feeling your scripts or batch files could do more or you were going to rework them anyway, take a look at PowerShell and see what functionality it offers that you can take advantage of. Finally, keep an eye to the PowerShell blogs. Maybe even pick up a PowerShell book (or two). The more you learn about what PowerShell can and can't do, the better positioned you'll be.